Practical software for small businesses and creators.

Simple, public tools that help you get found, answer questions, and capture leads automatically.

Practical software for small businesses and creators.

Simple, public tools that help you get found, answer questions, and capture leads automatically.

What we build

Tools for people who want to be found online

SplashyPages

A public business page that answers customer questions and captures leads for you.

The Splash Club

A public forum for The Splash Club community and the home of all SplashyPages blog articles.

Studio Approach

We build slowly, ship publicly, and optimize for clarity over growth hacks. Everything emphasizes simplicity and long-term value.

From the Club

Recent writing from The Splash Club

What we’re building, thinking about, and shipping

website

I have a website, but nobody ever contacts me

This is one of the most common things small business owners say. And it usually sounds like this: Here’s the part most people miss: Your website isn’t broken. It’s just passive. Most business sites are built to wait. They wait for someone to: scroll read find the contact page decide to reach out Strangers don’t work like that. Strangers need direction. They need to be told: what to do next why now what happens after they click If your site doesn’t clearly guide someone to a single next step, m

steve

Feb 3

small business

Most small business websites fail because the owner doesn’t know what to say

Most business owners don’t struggle with “building a website.” They struggle with what to say on it. So they copy what everyone else says. “Quality service” “Locally owned and operated” “Customer satisfaction is our priority” It sounds professional. And it does absolutely nothing. Because those words don’t answer real questions. A stranger doesn’t care that you’re “passionate.” They care about: do you handle my problem? have you done this before? what happens if something goes wrong? how do

steve

Feb 3

small business

Why most small business websites never generate a single lead

Most small business websites have one job. Turn strangers into calls, texts, or booked work. But most of them don’t. Not because they look bad. Not because the business sucks. Because the site is built like a brochure. A brochure assumes the person already trusts you. A stranger doesn’t. A stranger lands on your site and asks (silently): are they actually in my area? do they do the exact thing i need? how much is this going to cost me? how fast can they do it? can i trust them? w

steve

Feb 3

What to Do If You Experience a Moving Emergency at Night

What to Do If You Experience a Moving Emergency at Night Moving can be a stressful process, and emergencies can happen at the most unexpected times, including at night. If you find yourself facing a moving emergency after dark, here are some steps to follow: 1. Assess the Situation Identify the Problem: Is it a flat tire, a lost item, or a furniture piece that won't fit through the door? Understanding the issue helps in determining the next steps. 2. Ensure Safety Stay Safe: If you’re

steve

Jan 24

Cost Breakdown: How Much Does a Local Move in Owensboro Typically Cost?

When planning a local move in Owensboro, KY, understanding the potential costs involved can help you budget more effectively and avoid any financial surprises. At Big John's Moving, we strive to be transparent about our pricing so you can make informed decisions. While moving expenses can vary based on several factors, we’ll provide a comprehensive cost breakdown to help you anticipate what to expect. Factors Influencing the Cost of a Local Move Several elements come into play when determining t

steve

Jan 24

How to Prepare for Your Long-Distance Move from Owensboro: A Step-by-Step Guide

Preparing for a long-distance move can be a daunting task, especially when transitioning from a familiar place like Owensboro, KY. At Big John's Moving, we understand the complexities involved in such a significant life change. Our goal is to make your move as smooth as possible, whether you're relocating for work, family, or just a change of scenery. Here’s a step-by-step guide to help you prepare for your long-distance move with ease. -- Step 1: Plan Ahead Start Early One of the most crucial

steve

Jan 24

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Behind The Splash Club

Built by an independent software engineer

The Splash Club is built by Steven Ambs, a software engineer focused on practical tools for small businesses and creators.

Everything here is designed to be simple, public, and durable — real web pages that compound over time instead of disappearing into feeds or dashboards.

View LinkedIn profile →

Building a small business?

We also make SplashyPages — a simple way to publish a real business page that captures leads.